With so many quality website platforms to choose from when you’re looking to create a website for your business, it can be overwhelming for business owners to decide which would be best for their brand. Between WordPress, Squarespace, Wix, and so many others, how can a business owner with no design experience possibly decide which website platform to use?
Personally, I use Squarespace, and I use this platform with all of my design clients, too. Not only does Squarespace provide a great canvas for a beautiful website and blog, it’s a one-stop shop for hosting, email marketing, managing an online storefront, and even connecting to Gmail with your business’s domain.
With all that said, here are a few reasons why I sing Squarespace’s praises:
Squarespace is completely customizable
When you first get started, Squarespace serves you dozens of pre-made templates as a guide and jumping-off point for your design. If you like the template exactly the way it is, you can simply plug in your website’s graphics, copy, and links, and you’re done!
However, you may want to make a few tweaks to make it yours, and Squarespace makes it easy. If you’re taking the time to DIY your website, you can change items like fonts, formatting, colors, and layout easily. For more personalized, unique, and in-depth customization, you can completely transform a template with the help of a Squarespace designer, like me.
Squarespace is aesthetically pleasing
As a designer, I’m drawn to Squarespace because all of the templates are intuitively designed and beautifully constructed right out of the box. Any design you choose does not need many changes to look professional and well-designed.
Squarespace is easily modified and updated
I always use Squarespace for my clients because it’s easy for them to make updates after I have put together the website for them. Updating your headshot or adding new credentials to your About Me page can be done in minutes. If you aren’t intuitively techy, Squarespace has an incredible help desk with written tutorials on how to do just about every update or modification to your specific template.
Squarespace is formatted automatically for desktop, tablet, and mobile
Now that smartphones are the norm for daily website surfing, having a mobile-optimized website is crucial for SEO (search engine optimization) purposes. And, if your website doesn’t look good on mobile, potential clients will head to the next option. With Squarespace, every page on your website is automatically optimized without having to do any extra work. Win!
Squarespace is affordable
The personal plan is all that many small business owners need, and it is only $144 for the whole year! Some people are paying just that for website hosting, which is included in this price. Having a beautiful website does not need to be a far-off luxury that will happen “someday.” It can happen right now!
How do you know if Squarespace is right for you? Your brand will be well positioned on Squarespace if you’re looking to:
Showcase your brand online
Purchase a domain, website hosting and a Gmail Suite
Execute content marketing via a blog
Manage and send email campaigns from your website platform
Easily upload new pictures, graphics, and copy
Look professional online
Easily optimize your site for mobile-friendly scrolling
Sell products online
Look like an expert immediately
Set up a free (14-day!) trial before committing
What does it look like to work with a Squarespace designer?
If you’re ready to make the switch to Squarespace, or if you’re ready to build your brand’s home base online, I’m here to help. With my Brand Design and Website package, we work to establish your brand foundations and design your website so that it’s ready for launch in two weeks.
Through the process, I consult with you to determine what’s currently working with your website and content, and what’s not. I then select the perfect Squarespace template for you and fully customize it with your brand identity, creating a site that speaks uniquely for your brand.
Interested in learning more? Book a consultation call with me to learn more and get started!