1 // INTRO - Describe your business in your own words in 1 short paragraph. What’s your elevator story?
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2 // WEB - A (new) website will help [your business] _________. A specific goal I want my (new) website to help me achieve is _________.
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3 // FEELINGS - What feelings do you want your brand to evoke?
(i.e. warmth, friendliness, reassurance, comfort, excitement, professionalism, corporate, fun, innovative)
4 // LOOK + FEEL - What aesthetic are you looking for?
(i.e. modern, innovative, classic, traditional, understated, crisp, clean, bright, bold, calming, minimal, colorful, light, dark)
5 // BRAND POSITION - Are you a Target store (applies to the masses) or a Chanel shop (applies to a specific group)?
6 // AUDIENCE - Who will be using your product/service?
Describe the different types of customers.
7 // WEB - A (new) website will help attract our dream customer because _________.
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8 // WEB - Our visitors will use the website to _________. They find our website by searching for things like _________
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9 // WEB - After visiting our website visitors will _________.
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10 // AUDIENCE - What makes your company different or unique?
Does your current audience know this about you?
11 // LIKES + DISLIKES - What brands do you like and dislike? Why?
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Feel free to share a Pinterest board or share website links.
12 // COMPETITORS - Who are your closest competitors? What makes you different, unique?
Feel free to share website links.
13 // NEEDS - What exactly do you need at the end of the project?
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Check all that apply.
14 // TECHNICAL - Do you have email accounts set up at your domain? If not, do you need help setting them up?
15 // TECHNICAL - Do you have photography for your site? If not, do you need help acquiring stock photos or a photographer?
16 // TIMELINE - When do you need the new brand and/or website to be completed?
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WHAT HAPPENS NEXT? A // I will review the form and get back to you with any follow-up questions.
