A brand identity for a passionate business owner who created a product line centered around positivity and strength. With confetti and the animal symbolizing strength, this mark and set of design elements has allowed her and her products to shine and to 'be the cheer we wish to see in the world.'
"At the end of 2016 when Stacey’s mom, Kathy, was diagnosed with the c-word, she had a really hard time finding positive, uplifting, and funny shirts to cheer her through treatments. Everywhere Stacey looked, there were shirts of “eff cancer” or “fight cancer” or an abundance of the colored ribbons. Those shirts might meet the needs of some people, but they didn’t meet the needs of her mom. Not only is her mom funny, strong, and positive, she’s also incredibly private and preferred to wear her humor, strength and positivity on her shirt instead of her diagnosis."